Lead conversion opportunity calculator
Winning more of the enquiries you already generate is almost always cheaper than generating more. Set your current and target conversion rates to see what the difference is worth.
Your numbers
Adjust any field. Results update instantly.
Qualified enquiries reaching your team in a typical month.
Leads that become paying customers today.
The rate you believe is achievable with faster response and structured follow-up.
Average revenue from one customer, excluding VAT.
- Current customers = monthly leads × current conversion rate.
- Potential customers = monthly leads × target conversion rate.
- Additional monthly revenue = the difference in customers × average customer value.
- Annual figures are the monthly figure multiplied by twelve.
Estimated result
- Current estimated customers per month
- 16
- Potential customers at your target rate
- 24
- Estimated additional monthly revenue
- £12,000
- Estimated additional annual revenue
- £144,000
The value of the gap between your current and target rate.
These figures are estimates generated from the numbers you entered. They are not a forecast, a guarantee or a promise of results. Use them to size a potential opportunity, then verify with your own data.
About this calculator
- What is a realistic target conversion rate?
- It depends entirely on your market, your pricing and how quickly you respond. Rather than guess, set the target to what your best month has already produced — that rate is proven achievable in your business.
- Why does response time affect conversion so much?
- Most buyers contact more than one supplier and tend to engage with whoever replies first while the need is still front of mind. Structured follow-up on quotes has a similar effect: decisions stall rather than being refused.
- Does this include the cost of improving conversion?
- No. It sizes the revenue opportunity only. Compare the result against the monthly cost of the work required — our packages start at a published price so that comparison is straightforward.
- Are these figures guaranteed?
- No. They are arithmetic applied to numbers you supplied. Nobody can guarantee a conversion rate, and we don't.
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Numbers are a starting point, not a plan
The free growth audit checks these estimates against your real enquiry data and returns a ranked 30-day plan.