Cookie Policy

Orbit AI (trading name of Orbit Marketing Ltd)

Last updated: 27/07/2025

1. Introduction

This Cookie Policy explains how Orbit AI ("we", "our", or "us"), trading as Orbit Marketing Ltd, uses cookies and similar technologies on our website and services. This policy should be read alongside our Privacy Policy.

By using our website, you consent to the use of cookies in accordance with this policy. You can manage your cookie preferences as described below.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, making your next visit easier and the site more useful to you.

Similar technologies include:

• Web beacons/pixels - small graphic images that track user behavior

• Local storage - data stored locally on your device

• Session storage - temporary data stored during your browser session

3. How We Use Cookies

We use cookies for the following purposes:

3.1 Essential Cookies (Always Active)

These cookies are necessary for our website to function properly and cannot be disabled:

• Authentication - keeping you logged in to your account

• Security - protecting against fraud and ensuring secure connections

• Load balancing - distributing traffic across our servers

• Session management - maintaining your preferences during your visit

3.2 Performance & Analytics Cookies

These help us understand how visitors interact with our website:

• Google Analytics - website traffic and user behavior analysis

• Hotjar - heatmaps and user session recordings

• Performance monitoring - page load times and error tracking

Purpose: Improve website performance and user experience Data collected: Page views, time spent, click patterns, device information Retention: Up to 26 months

3.3 Functionality Cookies

These remember your preferences and choices:

• Language preferences - remembering your preferred language

• Location settings - storing your location for relevant content

• Form data - remembering information you've entered

• Chat preferences - maintaining your chat settings

Purpose: Enhance user experience and remember your preferences Retention: Up to 12 months

3.4 Marketing & Advertising Cookies

These are used to deliver relevant advertisements and track campaign effectiveness:

• Google Ads - tracking ad performance and conversions

• Facebook Pixel - measuring ad effectiveness and creating audiences

• LinkedIn Insight Tag - tracking professional audience engagement

• Retargeting pixels - showing relevant ads on other websites

Purpose: Deliver personalized advertising and measure campaign success Data collected: Pages visited, interests, demographic information Retention: Up to 24 months

3.5 Social Media Cookies

Set by social media platforms when you interact with their content:

• LinkedIn - enabling LinkedIn sharing and login

• Twitter - Twitter sharing and embedded content

• YouTube - embedded video content and preferences

Purpose: Enable social media features and content sharing

4. Third-Party Cookies

We work with trusted third-party providers who may set cookies:

5. Managing Your Cookie Preferences

5.1 Cookie Banner

When you first visit our website, you'll see a cookie banner allowing you to:

• Accept all cookies

• Reject non-essential cookies

• Customize your preferences by category

5.2 Browser Settings

You can control cookies through your browser settings:

Chrome: Settings > Privacy and Security > Cookies and other site data Firefox: Options > Privacy & Security > Cookies and Site Data Safari: Preferences > Privacy > Manage Website Data Edge: Settings > Cookies and site permissions

5.3 Opt-Out Links

You can opt out of specific tracking:

• Google Analytics Opt-out

• Google Ads Settings

• Facebook Ad Preferences

• LinkedIn Ad Preferences

5.4 Do Not Track

We respect "Do Not Track" signals. When enabled, we will not set non-essential cookies for analytics or advertising purposes.

6. Impact of Disabling Cookies

If you disable cookies, some features may not work properly:

• Essential cookies disabled: Website may not function correctly

• Performance cookies disabled: We cannot improve user experience

• Functionality cookies disabled: Your preferences won't be remembered

• Marketing cookies disabled: You may see less relevant advertisements

7. Mobile App Tracking

Our mobile applications may use similar tracking technologies:

• App analytics - usage patterns and performance data

• Push notification tokens - to send relevant notifications

• Crash reporting - to identify and fix technical issues

You can manage these through your device settings or app preferences.

8. Updates to Cookies

We may introduce new cookies or modify existing ones. When significant changes occur:

• We'll update this policy with the new "Last updated" date

• You may see a new consent banner requesting updated permissions

• We'll notify existing users via email where appropriate

9. Cookies and Personal Data

Some cookies may contain personal data. This data is processed in accordance with:

• Our Privacy Policy

• UK GDPR and Data Protection Act 2018

• The Privacy and Electronic Communications Regulations (PECR)

10. International Transfers

Some third-party cookie providers may transfer data outside the UK/EEA. We ensure appropriate safeguards are in place, including:

• Adequacy decisions

• Standard Contractual Clauses

• Privacy Shield frameworks (where applicable)

11. Data Retention

Cookie data is retained for varying periods:

• Session cookies: Deleted when you close your browser

• Persistent cookies: Vary by purpose (see specific sections above)

• Third-party cookies: Controlled by respective providers

12. Your Rights

Regarding data collected through cookies, you have the right to:

• Access your data

• Request correction or deletion

• Object to processing

• Withdraw consent

Contact us at data@orbitmarketing.ai to exercise these rights.

13. Contact Information

For questions about our cookie practices:

Email: data@orbitmarketing.co.uk
Address: 71-75 Shelton St, Covent Garden, London, WC2H 9JQ.
Phone: +44 (0) 808 502 06603

For technical issues with cookie preferences, please include:

• Your browser type and version

• Operating system

• Description of the issue

14. Legal Compliance

This Cookie Policy complies with:

• UK General Data Protection Regulation (UK GDPR)

• Data Protection Act 2018

• Privacy and Electronic Communications Regulations (PECR)

• ePrivacy Directive

This Cookie Policy is effective as of 27/7/2025 and applies to all users of the Orbit AI website and services.